404 Live is the premier online urban radio station featuring listener produced media. Developed in 2009 by Durand Bailey, the station seeks to encapsulate the energy of his beloved city, ATL. “In Atlanta, you know there are possibilities around every corner. There’s a reason why it leads the country in entrepreneurism and innovation in music. Atlanta is a place where people have traditionally created what they wanted to see. ”
404 Live reflects that commitment by serving as a platform for participation. 35% of our station’s programming is submitted by listeners. From gospel to R&B to hip hop, 404Live offers a show for every taste and is positioned to GROW wherever our listener’s talent and interests want to GO.
“My team’s EXCITEMENT for our current programming is only matched by our COMMITMENT to showcasing what’ s NEXT.”
–Durand Bailey, CEO